High-Tech's Wish List

By Joseph P. Keithley
Keithley Instruments, Inc.


By giving high-tech industries what they need to succeed,
Northeast Ohio can make its own wishes come true.

 

High-tech industry is commonly recognized as the fuel in the engine of the "new economy" -- the path to prosperity for the foreseeable future. As high-tech hot-bed areas such as California's Silicon Valley and North Carolina's Research Triangle Park continue to boom, other communities around the country have begun asking themselves how they can attract and retain their share of the businesses that can power their economies into the next century.

After all, the potential payoffs are high. For example, Keithley Instruments represents one dynamic sector of high-tech industry -- Instruments and Controls (I&C). In Northeast Ohio alone, the I&C industry consists of more than 150 companies with over 8,000 employees who design and manufacture products used in energy conversion, industrial processes, quality assurance testing, and measurements associated with new product development. The success and expansion of these companies, in one high-tech sector alone, will contribute substantially to the region's overall economic growth.

But while communities are competing with each other to attract high-tech industry to their areas, high-tech businesses are competing to survive in a consistenty more challenging market. The development of global economics and the Internet's e-commerce potential have forced today's industries to compete on the international scale.

While global success must be our focus, Keithley, like many other high-tech companies, realizes that such success begins with an appropriate environment here at home. That's why the keys to attracting and retaining high-tech industries to this are the same as the keys to success for those individual businesses. By working together, businesses and communities like Northeast Ohio can accomplish a win-win situation.

High-tech firms will locate -- and thrive -- in areas that can provide three important assets:

1. Good (and ample) Employees

In a world of technology, people really do make the difference. High-tech companies like Keithley need a consistent supply of talented, well-educated people to design and manufacture the products of the future. But while the need for engineers is increasing, the number graduating from engineering schools is not, creating a workforce shortage that most high-tech industries are feeling.

Communities in search of high-tech's economic promise must take the initiative to properly develop their home-grown talent and/or successfully attract talent from outside areas. For Northeast Ohio, such initiatives begin with programs like SMART, an educational effort involving 22 school districts that are working to increase math and physics skills across the K-12 curriculum. Not only will SMART better prepare students for further technical education, but it should also increase students' interest in pursuing technical careers.

The region's colleges and universities can support high-tech industry by providing courses that reflect the latest in technological advances. Specifically for the I&C industry, this means offering up-to-date programs in electrical engineering and computer sciences. And all technology-centered programs need to have a strong research and development foundation.

To keep talent in the area after graduation, or to draw it here from other communities, Northeast Ohio must be able to offer people a high "quality of life." Competing with the coastlines is not an easy task, but our area does have a lot to offer. Further enhancement of the city's image can be accomplished through:

  • Continued development of Cleveland's lakefront and downtown areas, including the addition of a modern convention center
  • Regional organizations committed to promoting tourism and making Cleveland a high-visibility city
  • Ongoing programs that help give the area a "high-tech feel," including strong, well-publicized technical research programs at local colleges and universities.

2. Strong Industry/University Alliances

A major factor in the phenomenal growth of high-tech areas such as Silicon Valley has been the ability of industry and university research programs to share and develop intellectual property. To succeed, high-tech companies must be able to move new technologies quickly from discovery to commercialization while they still offer a competitive advantage. Regions that can boast strong business/university alliances are thus sure to attract high-tech firms' favorable attention.

Northeast Ohio institutions have been moving in a direction that could foster closer partnerships between industry and education, if pursued. Jim Wagner, Dean of Case Western Reserve University's School of Engineering, agrees that there is a need to establish more flexible policies on the handling of intellectual property resulting from university research programs. And the Northeast Ohio Regional Economic Development Strategy Initiative, also called the Cluster Program, has made one of its major goals the bringing together of industry and university representatives to facilitate technology transfer.

Sponsored by The Cleveland Foundation and the George Gund Foundation with support from the Akron Regional Development Board, Cleveland Tomorrow and the Greater Cleveland Growth Association, the Cluster Program's key objective is to capitalize on the region's strengths in order to nurture existing businesses and cultivate new ones. One area identifies by the Cluster Program as offering high growth potential is the I&C industry.

3. Entrepreneurial Support

To encourage new businesses to start and existing businesses to expand in their region, communities must be able to offer entrepreneurial support, primarily in the form of available capital and knowledgeable consultants.

Venture capital firms and local banks must be able to recognize the fundamental differences between companies they supported in the past and the ones that make up the high-tech landscape today, accepting assets that are less physical and more intellectual in nature.

High-tech industries in our area would also benefit from the types of services organizations like CAMP have been providing the metalworking industry for years, such as technology consultants who can assist businesses in developing and bringing new products to market. Recognizing this need, CAMP has begun to focus attention on some high-tech industries, such as electronics manufacturing.

Northeast Ohio has always been home to Keithley Instruments. While our company would realize some benefits if it were located in the high-technology centers of the country, we are pleased to see local government and business leaders working so diligently to improve local business condition for this region.

(This article appears here by permission of the publishers of Inside Business, where it was published in the October 1999 issue.)